Social e-commerce platform Gintaa aims to cash in on growing Indian e-commerce mkt

E-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to $111.40 billion by 2025 from $46.2 billion as of 2020. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. Gintaa, the fledgling brand from the stable of the Kolkata-headquartered Ascon Softech India Pvt Ltd, bets big on this high growth prospect of the online retailing sector. It promises to change the dynamics of e-commerce business. India's first complete patented e-commerce platform has teamed up with India Post to reach out to the farthest corners of the country. Speaking to Bizz Buzz exclusively, Soham Jaiswal, the young CEO of Gintaa, outlines his other ambitious plans to take this venture to the next level and also how he sees Indian e-commerce sector grow over the next few years

Gintaa shall offer an in-built mechanism, which shall have a unique rating system for its sellers, service providers, buyers as well as end users, thereby negating any possibility of fraudulent usage of the platform. Gintaa is backed by a retinue of features such as a logistics partner in India Post, thereby ensuring reach to the farthest corners of the country, insured deliveries, thereby providing a guarantee of safety for its users, constant system upgradation to minimise possibilities of technical glitches, and a dedicated team providing a complete 24x7 SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis thereby giving it a platinum edge

The Indian online grocery market is estimated to reach $ 18.2 billion in 2024 from $1.9 billion in 2019, expanding at a CAGR of 57 per cent. India's e-commerce orders volume increased by 36 per cent in the last quarter of 2020, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India's consumer digital economy is expected to become $800 billion market by 2030, growing from $537.5 billion in 2020, driven by strong adoption of online services such as e-commerce and edtech in the country

What is Gintaa.com all about?

Gintaa is based on the pristine Indian value of 'Give & Take'. Gintaa, the social e-commerce platform with B2B, B2C, C2B, C2C selling, buying, auction, and exchange shall cover almost every conceivable aspect of e-commerce and beyond. Gintaa aims at cashing in on the growing e-commerce business in India with a steady projected growth rate of 50-60 per cent over the next few years.

So, what does Gintaa offer from its stable?

Gintaa shall offer an in-built mechanism, which shall have a unique rating system for its sellers, service providers, buyers as well as end users, thereby negating any possibility of fraudulent usage of the platform. Gintaa is backed by a retinue of features such as a logistics partner in India Post, thereby ensuring reach to the farthest corners of the country, insured deliveries, thereby providing a guarantee of safety for its users, constant system upgrade to minimise possibilities of technical glitches, and a dedicated team providing a complete 24x7 SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis thereby giving it a platinum edge.

In terms of solutions, what are the solutions that Ginataa promises to offer?

Gintaa shall provide solutions for Business to Business (B2B) transactions which include: the selling, buying or barter of excess inventory to liquidate stocks, and the selling, buying or barter of services, Business to Consumer (B2C) transactions: This includes retail sales from businesses, Consumer to Business (C2B) transactions: This includes individual sales to businesses, Consumer to Consumer (C2C) transactions: This includes individual sales, auctions, and barters.

Can you give us some idea about the market size?

Let me try and give some ideas about the fast growing e-commerce business in India. The Indian online grocery market is estimated to reach $18.2 billion in 2024 from $1.9 billion in 2019, expanding at a CAGR of 57 per cent. India's e-commerce orders volume increased by 36 per cent in the last quarter of 2020, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India's consumer digital economy is expected to become $800 billion market by 2030, growing from $537.5 billion in 2020, driven by strong adoption of online services such as e-commerce and edtech in the country. According to Grant Thornton, e-commerce in India is expected to be worth $188 billion by 2025. With a turnover of $50 billion in 2020, India became the eighth-largest market for e-commerce, trailing France and a position ahead of Canada. Also, according to Nasscom, despite Covid-19 challenges/disruptions, India's e-commerce market continues to grow at five per cent, with expected sales of $56.6 billion in 2021 itself.

Mind you that as of April 2021, the number of internet connections in India significantly increased to 782.86 million, driven by the 'Digital India' programme. Out of the total internet connections, nearly 61 per cent connections were in urban areas, of which 97 per cent connections were wireless. All these will propel the growth of e-commerce business significantly.

How does Gintaa make a difference in the already crowded space for e-commerce, I mean, how does it stand out?

The features of the platform are not only unique but are also redefining the dynamics of e-commerce business. Some of the features include - Gintaa auction: A special space for collectors and antiquarians by getting maximum value for their valuable product through bidding on Gintaa auction.

Gintaa junction: Meeting a stranger can make one hold back sometimes; gintaa junction will help the buyers and sellers fix a meeting point where it will be convenient for both the parties to discuss the products and maximize safety.

Gintaa exchange: It helps connecting with someone who wants exactly what one is ready to give, and has exactly what one wants in return.

Gintaa authentication: Too many passwords can also make one feel dizzy; here we are redefining the concept of password with OTP (One-Time-Password)

Gintaa commission: It comes with the intent of solving people's problems and contributes towards growth. We charge ZERO commission on all transactions

Gintaa barter: Why bother with money if one also has a skill or product to give in return? We bring back the old times by allowing people to exchange products or services with product and services, not in any order. Because there is always someone who needs what another does not.

Gintaa ads: It provides the best reach for one's product or service given their advertisement spends.

The next pertinent question would be: how secured is gintaa?

Four easy and secured ways to use gintaa: Create and post your listing offering your products or services to anyone, Get the best matches with gintaa's unique and advanced algorithm, Find exciting offers from other users and make your offer, communicate directly with the other user, accept and close transaction successfully. Gintaa shall truly be a revolution in e-commerce and will change the way of selling goods and services online at www.gintaa.com.

Here you join, act and grow. It gives an option of exchange of excess with a verified insurance of the product/item's quality and usability ratified by gintaa. Every product shall come with quality in assurance ratified by gintaa. It shall be a game changer in the e-commerce business.