Kashmir’s Herb Heaven Eyes 15% CAGR, North America, With E-Comm & Retail Push

Herb Heaven, a Kashmir-based wellness brand, is redefining the reach of traditional remedies through its curated range of herbal teas, saffron-infused honeys, and therapeutic superfoods. Evolving from a 60-year-old family legacy in saffron cultivation, the company has grown from a trusted B2B supplier into a global wellness brand, now retailing over 20 products across eight countries.

“In today’s world, people are seeking wellness with purpose. We aim to deliver that through authentic Himalayan treasures,” says Mohsin Mir, Director of Growth and Business Development at Herb Heaven. In an interview with Bizz Buzz, Mir outlines the company’s transformation—from its roots in Pampore’s saffron fields to partnerships with luxury hospitality chains like Hyatt and Radisson. With plans to expand into North America and launch a bespoke e-commerce platform, Herb Heaven is eyeing 15 per cent CAGR over the next three years. At its core, the brand blends purity, science, and Kashmiri storytelling.

How did Herb Heaven evolve over the years?

Herb Heaven’s journey began over 60 years ago as a dedicated saffron manufacturer and supplier, deeply rooted in Kashmir’s rich agricultural traditions. The business was founded by our grandfather, Abdul Rashid Mir, who established a strong reputation for sourcing and supplying pure, authentic Kashmiri saffron.

Under the leadership of his son, Musadiq Mir, the company thrived for decades as a trusted supplier in the saffron trade. In 2019, the third generation—Monis Mir, Mohsin Mir, and Mehak Mir—took the helm and revitalized the business with a renewed vision. They identified a critical market gap: consumers were not receiving Kashmiri products in their purest, highest-quality form. With a full-time commitment, they undertook structural reforms and launched a retail brand under Herb Heaven, setting the stage for broader ambitions and global reach.

Traditionally a B2B supplier for the Ayurveda, pharmaceutical, dairy, and food service industries, Herb Heaven launched its first two retail products in 2019. The retail line has since grown rapidly to include over 20 products by 2025. In 2024, the company expanded further by opening a new chain of outlet stores as a sister concern, managed directly by Herb Heaven.

Today, Herb Heaven operates across two primary verticals:

B2B (Bulk Supply): Supplying premium-grade saffron and natural health foods to sectors such as luxury hospitality (including brands like Hyatt, Taj, and Radisson), wellness, pharmaceuticals, and food services.

Retail Range: Offering a growing portfolio of 20+ wellness and natural health products, including saffron, herbal teas, dry fruits, and Himalayan specialty foods.

Herb Heaven’s products are now available in eight countries and counting. As the brand continues to grow, we remain committed to innovation while preserving the values of authenticity and quality that defined our beginnings.

Looking ahead, our focus includes strategic retail expansion, luxury brand collaborations, and the launch of a new e-commerce platform—furthering our mission of delivering authentic Himalayan treasures to the world.

What is the financial status of the company, and what kind of growth do you forecast for the next three years?

While specific revenue figures remain confidential, Herb Heaven stands on a strong and sustainable financial foundation built over five decades. We have achieved consistent profitability through our long-standing B2B saffron operations and successful diversification into retail health foods.

Our partnerships with luxury hotel chains (Hyatt, Taj, Radisson) and expansion into eight international markets provide steady revenue streams. Our presence is particularly stable in the Middle East (notably with Lulu Hypermarkets), and we are increasing our footprint in retail supermarket chains across India. A new e-commerce platform is under active development to enhance direct-to-consumer reach, projected to add another 15 per cent revenue to the company.

Our operations are supported by vertically integrated sourcing and quality control systems that ensure supply chain efficiency and brand trust at scale.

Growth Forecast: Targeting 15 per cent CAGR across B2B and retail verticals over the next three years; North American expansion planned for Q3 2025; Launch of a bespoke, interactive e-commerce platform; Strengthening retail partnerships, both domestically and internationally.

Key drivers include: Rising demand for authentic Kashmiri saffron and heritage products from Kashmir; Expansion of natural health food lines with transparent sourcing and clean-label appeal; Increased consumer awareness of wellness and willingness to invest in high-quality products.

What makes Herb Heaven truly stand out?

Our products are 100 per cent natural and sustainably sourced ingredients. There are no chemicals, preservatives, or artificial colours. Our products are inspired by Ayurveda, backed by modern science. Our mission to bring purity and purpose to wellness routines

Describe Herb Heaven’s signature portfolio?

Herb Heaven’s diverse product portfolio reflects the essence of purity, tradition, and wellness—delivering authentic Himalayan treasures to modern consumers.

Key Categories:

Flagship Product: Kashmiri Saffron – Hand-harvested from the famed Pampore region, our premium saffron is known for its superior aroma, vibrant color, and rich taste.

Retail Range: Premium Mongra (Extra Long, Unbroken Strands) comes in 1 gram, 4gram and 5gram Saffron powder

B2B Offerings: Lacha (raw), All-Red Mongra, and Saffron Powder (Choora), serving a wide range of industries including Ayurveda, cosmetics, pharmaceuticals, and food manufacturing comes in pack of 5 gram, 10 gram and all the way to 1 kg pack.

Beverages: Kashmiri Kahwa premix – A traditional green tea blend infused with saffron and premium Kashmiri spices.

Coming Soon: Kahwa Tea Bags for convenient brewing with authentic flavor.

Honeys: Saffron Honey – A luxurious blend of raw honey and pure Kashmiri saffron; Acacia Honey – Light, floral notes from the meadows of the Kashmir Valley; Wild Forest Honey – Darker, robust honey sourced from Himalayan forest flora; Mountain Honey – Harvested from high-altitude Kashmir regions, offering unique and complex flavor profiles.

Spices: Kashmiri Red Chilli – Globally renowned for its mild heat and deep red color, enhancing both flavor and presentation in culinary use.

Dry Fruits & Nuts: Featuring authentic Kashmiri Snowwhite walnuts, almonds, dried figs, apricots, and other high-quality, sun-dried fruits handpicked from the valley.

Wellness Products: Pure Shilajeet – A natural Himalayan resin, prized for its revitalizing and therapeutic properties, offered in its purest form

How do the company's products stand out in the marketplace?

Herb Heaven stands out through a powerful combination of heritage, authenticity, quality, and trust:

Authentic Kashmiri Sourcing: Every product is sourced from Kashmir and deeply connected to our natural ecosystem.

Premium Saffron: Our saffron features long, thick stigmas with superior Crocin, Picrocrocin, and Safranal levels, delivering unmatched aroma, color, and taste. We are a business from Pampore known for the best saffron in world and we take pride in championing and marketing it

Purity and Hygenic Processing: We retain maximum value through hygienic practices and rigorous lab testing.

Modern Innovation with Tradition: User-friendly formats like kahwa premixes and saffron-infused honey bring convenience without compromising tradition.

Ethical and Sustainable Practices: We work closely with local farmers, empower women in production, and champion fair trade practices.

Storytelling Heritage: Herb Heaven offers not just products but the story of Kashmir—resonating emotionally with global consumers.

Which states and countries are the products/brands available?

India: We trade all over India. Our clients are present in every part of the country from big metro cities to upcoming small towns.

Strong presence in metropolitan cities like Delhi, Mumbai, Kolkata, Hyderabad, and Chennai, reaching customers through direct partnerships and hospitality clients.

What is your distribution strategy and how do your products reach customers quickly and safely?

Herb Heaven primarily operates on a direct-to-client model, maintaining close, personalized relationships with manufacturers, retailers, and hospitality clients through a team of dedicated Business Development Managers.

Retail Presence: Our retail products are already available across major supermarket chains in the Middle East; In India, we supply to premium retailers and operate our own company-owned Herb Heaven Outlet Stores: We are actively developing our own e-commerce platform to serve customers directly and are in the onboarding process with Amazon and other reputable online marketplaces.

B2B Operations: We manage B2B relationships directly, as each order is custom-tailored based on the specific needs of the client. Our specialized sales and product teams work one-on-one with businesses across the wellness, hospitality, pharmaceutical, and food sectors to ensure seamless execution and lasting partnerships.

Future Expansion: We aim to establish selective partnerships with high-quality distributors in India to strengthen our physical retail footprint while retaining control over brand experience and product integrity.

Which are your major export markets?

Our strongest export markets are the Gulf Cooperation Council (GCC) countries—including UAE, Qatar, Oman, Kuwait, Bahrain, and Saudi Arabia—and Australia. Additionally, Canada and the United States are emerging as highly promising markets, with growing interest from both retail and wholesale clients.

Which are your most popular products and why?

Our flagship Kashmiri saffron remains the bestseller, celebrated for its rich aroma, long thick stigmas, and superior quality.

Other popular products include: Kashmiri Kahwa Premix — Traditional wellness in a convenient format; Specialty Honeys (Saffron-Infused, Wild Forest, Acacia) — Raw, minimally processed, nutrient-rich; Kashmiri Red Chilli — Valued for its vibrant color and mild flavor; Pure Shilajeet — Known for its authenticity and revitalizing properties.

Did you participate in Gulfood 2025?

Yes, Herb Heaven maintains a strong presence at Gulfood every year to engage with our global clients, showcase new product innovations, and strengthen international partnerships.