How this data intelligence firm helping businesses ace digital transformation game

XenonStack, is one of India's fastest-growing technology consulting companies that enable business futurity by leveraging cloud-native and AI to deliver data-centric experiences.

The brand was founded with a vision of cloud and real-time analytics enabling the ability to drive digital transformation and reinventing businesses making their systems more agile, convenient, and effective. XenonStack also provides awareness around cloud storage, Big Data and also ropes in the role of AI to help streamline these offerings in a flawless, time-effective manner. In an exclusive interview with Bizz Buzz Navdeep Gill, Founder & CEO, XenonStack, elaborates on how digitization can shape the future of businesses.

How digital experience platforms like Xenonstack are using data-driven decision analytics?

In today's digital era, data is the key to success but data alone cannot help propel a business toward growth. Data and analytics are central for any business to reach its goals.

At Xenonstack, we use data analytics as a catalyst for innovations, services and product development that resonate with the goals of our clients. Besides this, we make the most of accumulated consumer pattern data with personalized experiences and augmented analytics. We help businesses become agile, robust and digitally strong to navigate and ace this digitization era.

How is XenonStack using Modern technology in providing never seen before service to end consumers?

With our tech-savvy approach, we aid companies in gaining a strong foothold in the digital world. Xenonstack harnesses the power of cloud computing and AI to enable businesses for data-centric experiences. We apply cloud-native, cloud platform engineering, data engineering, IoT, real-time analytics, computer vision and EDGE AI to offer solutions to our consumers. We help companies become more secure and insulated with cloud security. With SRE and managed services, we help our clients with Metaverse, 5G, Metadata, Composable data and analytics.

How is XenonStack different in comparison to other players in the market?

We are a cloud native and data intelligence company that provides technology consulting and services that digitize and futurize businesses by leveraging cloud-native and AI to deliver data-centric experiences.

With technology consulting and digital platform strategy, assessment and remediations, development and implementation, and digital operations (managed services, SRE, observability), we make sure that our clients have solutions that are hassle-free and cost-effective.

What sort of sectors does the brand cater to and what is your brand's USP?

We are an industry-agnostic company so we have a wide array of clients from different silos. Our services help most sectors scale up and transform digitally especially post-pandemic. We have a strong presence in the US and UAE. Our team comprises over 120 employees with an analytic approach while focusing on enterprise agility and security. The demand for IT services in the post-Covid era is exponentially growing. As the industries march towards digital transformation, so do our clientele and we offer end-to-end solutions to them which are driven by data and outcome.

How can CIOs work toward a tech-services ecosystem for agility and resilience?

CIOs can augment business growth by reinventing technology. The goal should be to future-proof the foundation to build a digital, tech-savvy vertical that easily adapts to technological advancements.

There should be a risk management plan in place in case of unfrozen digital threads. The aim should be to achieve digital transformation but do it in phases and with a budget and time strategy in place. This must be done so that business is not left vulnerable during the digital transformation phase.

What are the five challenges for implementing a digital strategy?

Digital transformation is the need of the hour. It is instrumental for a business's growth. Since this digital era is still young, a few contingency plans must be in place for successfully implementing a digital strategy. The most common challenges that are met during digital transformation are -

1. Ineffective digital transformation roadmap: Rapid digitalization pushed many businesses to adopt digital transformation overnight. This urgency can often lead to unprecedented delays, digital threats and failed execution. Before pivoting toward digitalisation, companies need to chart out a strategy with set goals in a set timeframe. A budget and solution-based approach must be applied.

2. Lack of security: Advanced digitization has also increased cybersecurity concerns. While implementing a digital strategy, it is important to take note of online threats and prepare to mitigate the same.

3. Evolving customer behaviour: The consumer today is smart, aware and expects to receive the best service available. With the democratization of smartphones, it has become a child's play for consumers to get online and find a product or deal that serves them best and these purchase patterns are ever-changing and evolving. Therefore, while implementing a digital strategy one of the biggest challenges is the agility and responsiveness of a business for the future.

4. A trained team: Digital transformation requires a skilled IT team. With technological advancements, it often gets difficult for businesses to get a holistic team on board. Advanced data analytics, cybersecurity and a sound digital strategy require trained personnel to tackle small and big problems at every step.

5. Agility: Digital transformations are often disruptive as they need the company to change from the inside out. From operation optimization to insulation, the digital strategy often tends to take time. In this duration, a lot of businesses face problems with agility and flexibility to cater to the ever-changing consumer demands.

Why do B2B sales need a digital-first approach?

We are living in a digital era. From Metaverse to conversational AI, technology is a part of the very fabric of our existence today. B2B companies also need to ride the wave of digital transformation.

With the right mindset, technologies, and set of operating capabilities, B2B companies need a digital-first approach to scale up and ace the commerce sector which is adapting to digitization rapidly. From finding their perfect vendor that best fits your need to optimized logistics, a digital-first approach is a key to success.

How conversational AI will shape the future of businesses?

Conversational AI has become the norm and it will continue to be a standard preferred consumer engagement method majorly in digital commerce. Investing in this future-ready technology is crucial for long-term growth and expansion. Conversational AI has immense learning capabilities, and in the future, we can expect it to handle more advanced tasks as it gains access to more data.

Moving towards personalization, conversational AI enhances customer experience, acquisition and retention. It is also cost-effective and perfect for scaling up operations.

What are the technology trends that will drive B2B Marketing in 2022?

With the ever-changing consumer demands, B2B companies will leverage a more technology-driven approach to drive marketing and sales. These include omnichannel presence and target group identification; AI-powered marketing tools; consumer insight analysis to map company growth; visual marketing including videos and interactive ads and Metaverse.

How business automation is crucial for your digital transformation?

Commerce today is about AI and automation. With enhanced data analysis and visibility, businesses are witnessing augmentation in automation and robotics. Automation will increase productivity by removing the scope for human error. Thus, the production rate will also increase without increasing the time frame. Besides this, automation will help with the cost, time and resource optimization thus aiding agile and quick digital transformation.