American Express to Upgrade Platinum Cards: New Benefits, Lounge Access & Revamped Design in 2025
American Express to upgrade Platinum Cards in 2025 with new travel, dining, and business benefits. Expanded lounge access with new Centurion Lounges in Tokyo, Newark, and Salt Lake City.
Amex Platinum Card Revamp: What to Expect
American Express (Amex) is set to revamp its US Consumer and Business Platinum Cards, marking the biggest upgrade in the card’s 40+ year history. These updates focus on enhancing travel, lifestyle, dining, and business features — and aim to attract younger, high-spending demographics like Millennials and Gen Z.
According to Howard Grosfield, President of U.S. Consumer Services at Amex, the card will also receive a sleek new design tailored to evolving consumer tastes.
🛫 Expanded Lounge Access: New Centurion Lounges Incoming
One of the Platinum Card’s biggest strengths has been its unmatched global lounge access, and Amex is doubling down on that advantage:
Over 1,550 lounges worldwide
32 Centurion Lounges currently
3 new Centurion Lounges launching soon in:
Newark Liberty International Airport (EWR)
Salt Lake City International Airport (SLC)
Tokyo Haneda Airport (HND)
These additions aim to strengthen Amex’s position as the leader in premium airport experiences.
💼 New Features for Business Platinum Card Members
Amex is not just focusing on leisure — Business Platinum Card members will also benefit from:
Flexible spending limits
Enhanced cash flow tools
Virtual cards for safer digital payments
Increased rewards on business expenses
Continued access to hotel, lounge, and dining privileges
This move positions the Business Platinum as a powerful financial tool for entrepreneurs and SMEs.
💳 Platinum Fee & Competitive Landscape
In July 2021, Amex raised the Platinum Card annual fee to $695, adding annual $200 hotel credits. Despite this, competitors like Chase Sapphire Reserve and Capital One Venture X have made the space more competitive.
To stay ahead, Amex is introducing new brand partnerships and retaining core lifestyle benefits like:
Travel credits
Exclusive dining access
Hotel loyalty perks
Global lounge network
🧑💼 CEO’s Vision: Appeal to Young, Affluent Users
Amex CEO Steve Squeri emphasized that the upgrade reflects the company’s commitment to attracting younger, high-income consumers. These groups are increasingly turning to premium lifestyle cards for travel and business needs.
