Levi’s brand has launched new campaign ‘For Now, For A Lifetime’ to showcase its new offerings featuring actress Deepika Padukone. The new campaign starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. “The campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self,” said Amisha Jain, Senior Vice President and Managing Director, Levi Strauss & Co.