Pepe Jeans aims Rs 2k cr sales

Update: 2023-12-04 07:59 GMT

New Delhi: Denim brand Pepe Jeans London is aiming for sales of around Rs 2,000 crore from the Indian market and plans to expand its retail network by adding over 100 stores in the next three years, its India MD and CEO Manish Kapoor said. Pepe Jeans London, owned by Spanish global fashion group AWWG, is “very buoyant” for the Indian market, and aims to grow at 18-20 per cent compound annual growth rate (CAGR) in the next three to five years,

Kapoor told PTI. As part of the strategy, Pepe Jeans is now focusing on the expansion of its network of brand stores and fast-growing e-commerce channels. Pepe Jeans expects 55 per cent of its business to come directly by selling to consumers from its own sales channels. Over Pepe Jeans’ expansion plans, Kapoor told PTI, “We will add 100 odd stores in the next three years and in terms of a turnover, we are looking at a CAGR growth of 18 to 20 per cent. So we should be almost around Rs 2,000 crore of consumer sales in three years.”


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