Techno Paints looks to set up experience centres in metros
Alla Ayodhya Rami Reddy, Chairman, Ramky Group, inaugurating Techno Paints’ Experience Centre in Hyderabad on Wednesday. Akuri Srinivas Reddy, CMD, Techno Paints; C Shekar Reddy, National Vice Chairman, CII-IGBC; Sunil Chandra Reddy and others also present.
Hyderabad: Techno Paints, a leading company in paints industry from Hyderabad, is gearing up to open new, state-of-the-art experience centres in all metro cities across India within a year to showcase its Italian finishes and luxury paints under Richwaves brand, said Akuri Srinivas Reddy, Chairman and Managing Director, Techno Paints. The company inaugurated its first experience centre in Hyderabad on Wednesday.
“We are the only Indian company that manufactures Italian finishes and luxury paints. We established an exclusive plant at Kukatpally, Hyderabad for manufacturing these paints. We offer these products at affordable prices without compromising on quality. A robust Research & Development (R&D) team and expert painters is our strength,” Srinivas Reddy told the media after the inauguration of the first Experience Centre. Techno Paints floated Richwaves, a subsidiary, for the Italian finishes and luxury paints. “We showcase all our products at every experience centre starting with the just now opened Hyderabad Centre,” he said.
Techno Paints’ first experience centre was inaugurated in Hitech City by Alla Ayodhya Rami Reddy, Chairman, Ramky Group in the presence of C Shekar Reddy, National Vice Chairman, CII-Indian Green Building Council, G Ram Reddy, Secretary - Credai National and others.
Spread over 2,100 square feet, the new Experience Centre will showcase over 200 varieties of Italian and luxury finishes under Richwaves brand. “Richwaves is a testament to our company’s R&D and manufacturing capabilities,” Srinivas Reddy added.
According to him, demand for Italian and luxury finishes is on the rise in India. “The share of Italian finishes and luxury paints in the Indian paints industry is just less than 0.5 per cent now. But their share is steadily going up and consumption has doubled even though many other competing varieties are coming into the market. These finishes are being widely used in high-end villas, bungalows, club houses, showrooms, pubs and hotels, etc. People are willing to pay premium price for unique quality paint products to have pleasant and majestic feel in their interior environment,” Srinivas Reddy explained.
