Photo, reel contests to rediscover Hyd’s hidden gems, weekend escapes
FTCCI partners with Govt, GHMC, NITHM to boost Tg tourism through citizen role
image for illustrative purpose
Hyderabad: In a unique public–private collaboration to promote local and weekend tourism, the Federation of Telangana Chambers of Commerce & Industry (FTCCI) has joined hands with the Department of Tourism, Government of Telangana, Greater Hyderabad Municipal Corporation (GHMC), and the National Institute of Tourism & Hospitality Management (NITHM) to launch two innovative contests — “FTCCI Tourism Hyderabad Junction Jewels – Photo Contest” and “FTCCI Tourism Weekend Getaways of Hyderabad – Reel Contest.”
These first-of-their-kind initiatives, curated by FTCCI’s Tourism Committee, aim to celebrate Hyderabad’s artistic urban spaces and encourage citizens to rediscover nearby weekend destinations within a 150 km radius. The contests were announced to commemorate World Tourism Day and highlight the city’s evolving tourism potential.
Addressing the press conference, R Ravi Kumar, President of FTCCI, said, “Hyderabad is not just a historic city; it is a modern hub with vibrant attractions. These contests will encourage citizens to rediscover and showcase our city’s beauty.”
Prof V Venkatramana, Director of NITHM and member of the FTCCI Tourism Committee, appreciated the initiative, adding that NITHM recently signed an MoU with Raoido to train 10,000 of its captains as part of its tourism skill development drive.
The Hyderabad Junction Jewels – Photo Contest invites participants to capture the artistic and cultural appeal of Hyderabad’s traffic junctions — from sculptures and installations like the iconic Pearl near Charminar to fountains and beautification projects that reflect the city’s evolving identity.
“The goal is to make every citizen pause and appreciate the creativity embedded in our everyday surroundings,” said Prakash Ammanbolu, Chairman of FTCCI’s Tourism Committee. “We want people to explore Hyderabad before they explore the world.” The Weekend Getaways of Hyderabad – Reel Contest, explained D. Ramchandram, Co-Chairman of the Tourism Committee, encourages travellers, storytellers, and content creators to showcase hidden gems — from lakes, heritage sites, and trekking trails to food streets, cultural hubs, and resorts — through short 60-second reels.
