Heritage Celebrates Mothers Day With Campaign On Learning

Hyderabad: In celebration of Mother’s Day, Heritage Foods, one of India’s foremost dairy brands, has unveiled its latest 360-degree campaign, “The Power of Learning over Winning.” The initiative places a spotlight on mothers and caregivers, emphasising their vital role in nurturing children not just through nourishment, but through the life lessons they impart.

The campaign is centered on Pure Heritage Milk, which is presented as a trusted ally for mothers seeking to provide essential nutrition that supports a child’s physical, emotional, and cognitive development. Through touching storytelling, the campaign underscores the message that true success lies not in trophies or test scores, but in curiosity, resilience, and growth. “As mothers, we often feel judged by our children's achievements, but real success is about learning and resilience,” said Brahmani Nara, Executive Director of Heritage Foods, reflecting on her personal experience. “At Heritage, we support moms with pure nutrition that fuels every stage of development.”

Adding to the sentiment, Srideep Kesavan, CEO of Heritage Foods, stated, “Milk is more than a staple—it’s a symbol of care. This campaign reinforces our commitment to being a trusted partner to mothers through our unwavering focus on quality.” The campaign includes a moving television commercial that depicts the quiet yet powerful role milk plays in everyday moments of learning. More than 500 quality professionals ensure the purity of Heritage Milk through over 25 stringent quality checks daily, underlining the brand’s farm-to-home ethos.