EQUIPPP Acquires 51% Stake In SMAAX

Hyderabad: In a major step towards transforming the landscape of Public-Private-People Partnerships (P4s), EQUIPPP, a platform known for facilitating social impact collaborations, has announced a strategic partnership with SMAAX Digitech Pvt. Ltd., a leading IP-led media-tech company. The collaboration aims to expand the P4 model into the domains of entertainment, sports, and the rural creator economy through a pioneering phygital approach—blending physical and digital engagement.

As part of this partnership, EQUIPPP will acquire a 51 per cent equity stake in SMAAX and infuse Rs15 crore to consolidate control over SMAAX’s growing media portfolio, including marquee properties like the South Indian International Movie Awards (SIIMA), Celebrity Cricket League (CCL), Indian National Cine Academy (INCA), and the Streaming Academy Awards. The post-consolidation enterprise value of SMAAX is capped at Rs150 crore, creating a clear roadmap for synergistic growth.

This strategic alignment builds on EQUIPPP’s decade-long efforts to mainstream the P4 model. The concept is gaining traction across India.