Dazzle Sportswear launches premium range

Hyderabad: City-based Dazzle Sportswear, a sports and leisurewear brand, has launched a premier segment called Dazzle Prime. This new collection features track pants, T-shirts, shorts, and leisurewear made from recyclable fabrics, priced between Rs 600 and 1,500. Dazzle Sportswear was founded by Paladugu Venkateshwar Rao, an international volleyball sports personality turned entrepreneur.

“The company currently has 50 varieties of products. We already have Mid and Crazy, a segment of economical range of sportswear. Now with this launch, we are getting into the premium range. The look, appeal, and comfort of this range will be on par with any global brands and their standards. However, the price will be more affordable than our foreign brands,” Rao said. Speaking about the company, he said, “What started as a small size enterprise in 2006 has now grown into Rs 100 crore Company. The brand directly employs 1,500 people, of whom 1,400 are female. Indirect employment reaches about 22,000 resources.”