Birla Opus Opens Paint Studio

Hyderabad: Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, on Monday opened of its Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in city. Following successful inaugurations in Gurugram, Lucknow, Mumbai, Navi Mumbai, and Bengaluru, this expansion reinforces the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience.

Birla Opus Paints' Hyderabad studio is crafted to transform the typical retail journey into an inspiring, immersive experience. The paint studio is designed as a hub of creativity, moving beyond conventional paint stores.

It is an experience centre that allows customers to discover new ideas as well as touch, feel, and experience colours in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques through a personalised guide, while advanced visualisation tools will help homeowners preview how their chosen colours will look in real-life settings.

Beyond paints, the Paint Studio also features wallcoverings, designer finishes, and specialty coating options for a holistic décor solution.

The store not only showcases the full range of over 170 products but also offer specialised services, including expert consultations on colour selection, innovative application techniques, and curated décor solutions inspired by the rich local heritage. It caters to local tastes and heritage, offering exclusive shades and curated décor packages reflecting the city’s vibrant spirit.

This launch is also a significant step in Birla Opus Paints’ growth strategy, aimed at expanding its retail footprint across India.

Rakshit Hargave, CEO of Birla Opus Paints, said, “Our new Paint Studio in Hyderabad is not just a retail space, it’s an experience center for your painting needs. From cutting-edge technology to locally inspired shade palettes, we are creating a space where customers and professionals alike can explore, experiment, and express.

This studio reflects our commitment to transforming the way India engages with paints, making the painting journey more personalized, immersive, and inspiring.”