Top Indian cricketers with the highest brand value in 2025

Indian cricketers are not just sports icons — they’re also branding powerhouses. With massive social media followings and lucrative endorsements, these stars are raking in crores through brand partnerships. Here’s a look at the top Indian cricketers with the highest brand value and how much they earn through social media and endorsements.

1. Virat Kohli – The Undisputed King

Virat Kohli leads the pack with a jaw-dropping brand value of INR 1,912 crore ($227.9 million). Whether it’s his aggressive leadership or global fan base, Kohli’s influence goes beyond the pitch. With 271 million followers on Instagram and 67.8 million on X (formerly Twitter), his social media presence is unmatched. Kohli’s face is seen in ads for both Indian and global brands, making him the most valuable cricketer in India — and a tough act to follow for the next generation.

2. MS Dhoni – The Silent Icon

He may not be very active on social media, but MS Dhoni's charisma still shines. With 49.7 million followers on Instagram and 8.5 million on X, his loyal fan base continues to grow. Dhoni’s brand endorsements are as legendary as his helicopter shots, contributing to his brand value of INR 803 crore ($95.6 million). At 43, Dhoni remains one of the most admired Indian celebrities both at home and abroad.

3. Sachin Tendulkar – The Timeless Legend

Even after retirement, Sachin Tendulkar’s appeal hasn’t faded. With 50.6 million Instagram followers and 40.8 million on X, the Master Blaster continues to connect with fans across generations. He remains a go-to name for advertisers, helping him maintain a brand value of INR 766 crore ($91.4 million). Every appearance, every ad — Sachin still wins hearts.

4. Rohit Sharma – The Hitman of Hearts

Known for his effortless stroke play and charming demeanor, Rohit Sharma remains one of India’s most loved cricketers. With 43 million Instagram followers and 24 million on X, his fan base is massive. At 38, Rohit has a brand value of INR 344 crore ($41 million) and continues to be featured in a host of ad campaigns, both in India and abroad.

5. Hardik Pandya – The Game Changer

Hardik Pandya brings style, strength, and swag to Indian cricket. A key player in India’s recent T20 World Cup 2024 and Champions Trophy 2025 victories, Pandya has built a solid brand off the field as well. With 40.8 million Instagram followers and 10.8 million on X, his digital reach is massive. His current brand value is estimated at INR 322 crore ($38.4 million), cementing his status as one of the hottest endorsement stars today.

From Kohli’s dominance to Pandya’s rising appeal, India’s top cricketers are scoring big — not just with the bat and ball, but also in the world of branding and social media.