Zippo’s new lighters with fusion of Indian ethnicity
The brand has launched lighters designed on lines of Indian ethnicity
image for illustrative purpose
Hyderabad: Zippo, a windproof lighter brand known for long-lasting flame has announced launch of new lighters in India. The brand has launched lighters designed on lines of Indian ethnicity. Zippo aims to expand its presence on e-commerce platforms, offering a vast selection to shoppers, across India.
Lucas Johnson, Associate VP, Zippo Global Marketing, said: “As fashion continues to influence people’s minds, adopting new trends in a meaningful way is important with changing times. The world of fashion accessories as we know, has moved from need based purchase to an expression of individual style and persona. We see this as a great time and opportunity to blend Zippo with Indian fashion, innovate styles, bring in more cultural integration and deepen our connect with the audiences.”
Lucas added “Zippo reinforces the idea of, ‘Live With Confidence’. A timeless marvel, and a great fashion accessory to have in your wardrobe, it also makes for a perfect gift, this festive season. Priced between Rs1,999 to Rs45,199, Zippo lighters are available across online platforms including, zippo.in, Tata Cliq Luxury, Ajio Luxe and Amazon.in.”
With a legacy spanning over nine decades, Zippo lighters today are more than a functional tool, extending to a wide choice of design and finish to choose from. With something for everyone, from sleek and modern to classic and vintage, Zippo lighters are highly customizable. The classic chrome, bold colors, earthy tones and intricate patterns, can be matched seamlessly with any fusion ensemble, like a sari with a blazer or western suits in sequin work. Focused on design, aesthetics, and ingenuity, these options promise to add a distinctive flair to any attire.
