Social media has negative impact about contraceptive pills

New Delhi: Social media may be driving negative opinion on contraceptive pills, leading to women discontinuing birth control drugs within two years of starting them, according to a study.

Researchers at the University of Sheffield identified a “nocebo effect” in relation to the contraceptive pill, where psychological factors such as negative expectations or anxiety about using a medicine drives a physical response in the body when the medicine is taken.

Nocebo responses to the oral contraceptive pill are real and can include feelings of depression, anxiety, and fatigue. The nocebo effect is the “evil twin” to the placebo effect, where people get a positive boost from taking a dummy tablet or pill.

The team highlighted that many women switch to alternative but less effective forms of contraception. In many cases, side effects were central to their decision to discontinue using oral contraception.

“The contraceptive pill gets a lot of negative attention, particularly on social media, and we were interested in how these negative views could be influencing the way women are experiencing oral contraception,” said Dr Rebecca Webster, from the University of Sheffield’s School of Psychology.