Raw Mango unveils new collection

Raw Mango, a fashion brand has launched ‘Once Upon a River - Festive 2025,’ the latest collection explores unions of different kinds. Convergence is technically accomplished in these garments as layers of ornamentation are woven into the brocade.

Weaving (bunai) and handwork (kadhai), which are traditionally imagined as independent crafts, come together. The brand also launched a campaign film, shot at a heritage palace in Santrampur, the campaign for this collection delves into ritual and symbolism depicting themes of union, change and departure.

According to the brand: “The campaign for this collection delves into ritual and symbolism depicting themes of union, change and departure.

Built by a private lake, the Santrampur Palace dates back to the 1920s, echoing hints of Art Deco architecture. Located at the crossroads of three states (Madhya Pradesh, Rajasthan and Gujarat), the environment provides a fitting milieu for the story being told.”