Interview: Behind the Automation — How Cormac Reynolds & His Team Build High-Converting Systems with GoHighLevel
GoHighLevel has become a must-have tool for agencies and service-based businesses—but the truth is, most users barely scratch the surface. That’s where Cormac Reynolds and his team at GoHighLevelExpertTeam.com come in.
We sat down with Cormac to unpack the process behind their custom GHL setups—and how they consistently turn chaos into clarity for businesses drowning in leads, no-shows, and half-baked automations.
Q: Cormac, let’s talk process. When someone comes to your team for help with GoHighLevel—what happens first?
Cormac Reynolds:
Great question. We don’t start with software—we start with strategy. First, we do a deep-dive discovery call. We want to know how your business works, where your leads come from, what your sales process looks like, and where things are breaking down. Most people think they have a traffic problem, but really, they have a systems problem.
Q: So you’re mapping out the customer journey from the start?
Cormac Reynolds:
Exactly. We sketch out every step: lead capture, qualification, nurturing, appointment setting, follow-up, reactivation. Then we build the tech around that journey—forms, funnels, automations, emails, SMS sequences, calendars, pipeline stages, reporting dashboards—all within GoHighLevel.
It’s like building a train that runs on rails. Once it’s running, you don’t need to push it every day—it just moves.
Q: What does the build phase look like?
Cormac Reynolds:
We usually break it into 3 core phases:
1. Funnel & Lead Capture Setup – We design a high-converting landing page or opt-in form, sometimes using GHL’s funnel builder, sometimes integrating with existing websites.
2. Automations & Pipeline Buildout – This is where the magic happens. We create workflows that tag leads, trigger email/SMS drips, book appointments, and notify your team.
3. CRM & Reporting Configuration – We tailor the pipeline, add stages, automate follow-ups, and set up real-time reporting so you always know what’s working.
The average build takes 1–2 weeks depending on complexity, but we’ve turned things around in 72 hours for clients who needed it fast.
Q: Can you walk us through a real client setup?
Cormac Reynolds:
Sure—a roofing company came to us with 400 leads a month and no system. Everything was in their inbox or Google Sheets. Leads would ghost them, follow-ups got missed, and their team was overwhelmed.
We built:
● A custom landing page tied to Facebook Ads
● An instant follow-up SMS/email workflow
● A calendar system with reminders and no-show automation
● A lead scoring pipeline so they knew who was hot and who needed nurturing
The result? More appointments, fewer no-shows, and a sales process the team could actually manage.
Q: That’s a lot of moving parts—how do you keep clients from getting overwhelmed?
Cormac Reynolds:
That’s the beauty of it—we do the heavy lifting. But we also give clients training and documentation tailored to their system. You don’t get a cookie-cutter setup; you get a process that fits your business like a glove.
We also offer ongoing support—so when you want to launch a new funnel or add a nurture sequence, you’re not on your own.
Q: Where does GoHighLevel shine the most?
Cormac Reynolds:
Follow-up and visibility. Most businesses lose money on the backend—leads come in, and no one follows up. Or the team doesn’t know what stage a lead is in. With
GHL, you automate first contact, stay top of mind with nurture sequences, and track every deal in your pipeline. That’s how you scale.
Q: What’s one feature of GHL that’s underrated?
Cormac Reynolds:
Hands down—workflows. Most people use GHL like a funnel builder or booking calendar. But when you combine conditions, triggers, delays, and actions inside workflows, you’re building a sales machine. You can personalize by lead source, behavior, time zone—it’s extremely powerful.
Q: Who should not use GoHighLevel?
Cormac Reynolds:
If you’re not willing to invest in systems—or you expect results with no input—it’s not for you. GHL isn’t magic. It’s a toolbox. What matters is how you use it. That’s where we come in—we make sure it’s used right.
Q: Final thoughts?
Cormac Reynolds:
Automation should free you, not frustrate you. Our goal is to help people stop duct-taping systems together and finally build something scalable, trackable, and profitable.
If you're serious about growth, we’ll help you build the engine.
