Over 30 minutes on Insta, Snapchat may impair children’s attention: Study

Children who spend more than 30 minutes on social media platforms like Facebook, Instagram and Snapchat are likely to experience a gradual decline in their ability to concentrate, according to a study of more than 8,000 children from around age 10 through age 14.

Researchers at Karolinska Institutet in Sweden and Oregon Health & Science University in the US investigated a possible link between screen habits and symptoms related to Attention-Deficit/Hyperactivity Disorder (ADHD).

They followed 8,324 children aged 9-14 in the US for four years, with the average time children spent on social media, watching TV/videos, and playing video games -- from approximately 30 minutes a day for 9-year-olds to 2.5 hours for 13-year-olds.

Children who spent a significant amount of time on social media platforms, such as Instagram, Snapchat, TikTok, Facebook, X (formerly Twitter), or Messenger, gradually developed inatten-tion symptoms, revealed the findings.

In the study, the average time spent on social media rose from approximately 30 minutes a day for 9-year-olds to 2.5 hours for 13-year-olds, despite the fact that many platforms set their mini-mum age requirement at 13.

The study, published in Pediatrics Open Science, however, found no such association among children watching television or playing video games.

“Our study suggests that it is specifically social media that affects children’s ability to concen-trate,” said Torkel Klingberg, professor of cognitive neuroscience at the Department of Neurosci-ence, Karolinska Institutet.

“Social media entails constant distractions in the form of messages and notifications, and the mere thought of whether a message has arrived can act as a mental distraction. This affects the ability to stay focused and could explain the association,” Klingberg added.

The association was not influenced by socioeconomic background or a genetic predisposition to-wards ADHD.

In addition, children who already had symptoms of inattentiveness did not start to use social media more, which suggests that the association leads from use to symptoms and not vice versa.

The researchers found no increase in hyperactive/impulsive behaviour. While the effect on con-centration was small at the individual level. At a population level, however, it could have a sig-nificant impact, they said.