Akshaya Tritiya 2025: Muhurat, Puja Vidhi & Gold Buying Times
Celebrate Akshaya Tritiya 2025 with auspicious gold buying times, rituals, and devotion. Learn how to align with prosperity and invoke divine blessings
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Akshaya Tritiya falls on Wednesday, April 30, marking a key date on the Hindu and Jain calendars. The term "Akshaya" means never diminishing, a concept that guides observers who seek to begin investments, marriages or ventures on this day.
Devotees begin the day before sunrise with a simple bath and offerings to household deities. Standard puja vidhi calls for lighting a lamp, placing rice grains in a pot, and chanting the Lakshmi-Narayana mantra for 108 counts. Temple schedules across major cities list the prime worship window from 6:30 a.m. to 11:15 a.m.
Experts note the auspicious muhurat for buying gold ranges between 9:20 a.m. and 2:05 p.m. in Mumbai, 9:10 a.m. to 1:58 p.m. in Delhi and 9:25 a.m. to 2:10 p.m. in Kolkata, based on local panchang data compiled by the Hindu calendar board.
Observers trace the festival’s roots to several legends: the birth of Vishnu’s Parashurama avatar, Krishna’s gift of the Akshaya Patra to the Pandavas and the Ganga’s descent to Earth. Jain followers mark the day when Rishabhanatha accepted sugarcane juice after a year-long fast.
Jewellers report a spike in foot traffic as customers swap order confirmations for purchases. Gold stocks in Mumbai hit their daily limit early, and trades in sovereign coins climbed 15 percent over 24 hours, according to the Indian Bullion and Jewellers Association.
Puja services at leading temples—Birla Mandir in Hyderabad, ISKCON Mumbai and Akshardham in Delhi—reserved slots within hours of opening. City authorities extended metro services and traffic diversions to manage crowds.
Charity groups are distributing meals at 350 locations across Uttar Pradesh and Gujarat. Food drives and clothing donations to local shelters will continue through evening prayers.
By evening, worshippers conclude puja with a final aarti at sunset. Traders expect gold sales data for April to rise by double digits when the final figures are released in May.
Key Information
- Date: Wednesday, April 30, 2025
- Puja Start: Before dawn, followed by Lakshmi-Narayana chants
- Shubh Muhurat (Gold Buying): Mumbai 9:20 a.m.–2:05 p.m.; Delhi 9:10 a.m.–1:58 p.m.; Kolkata 9:25 a.m.–2:10 p.m.
- Significance: Prosperity rituals, Parashurama's birth, Krishna’s Akshaya Patra, Ganga’s descent
- Popular Purchase: Gold, silver, property, puja items
- Charity: Meals at 350 sites in UP, Gujarat
