OTT content boosts NE tourism as flight bookings soar: report
Meanwhile, Gen Z powered India's spiritual travel surge, with Maha Kumbh-led demand sending Prayagraj bookings soaring across modes. The event triggered a sharp surge in travel to Prayagraj, with Gen Z bus bookings climbing almost 20x year-on-year. Reflecting the demand peak, the most expensive domestic flight booked on ixigo in 2025 was a Mumbai-Prayagraj ticket priced at Rs 92,644 during the Kumbh period
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New Delhi: India's popular OTT shows are doing more than driving viewership - they are putting the Northeast firmly on the travel map as flight bookings to cities like Imphal, Dimapur and Agartala recorded a strong growth in the year, according to an ixigo report.
OTT shows like The Family Man (Season 3), Paatal Lok (Season 2) and Delhi Crime (Season 3) showcased the Northeast region's lush landscapes, layered cultures and raw, unfiltered settings, sparking fresh curiosity around lesser-explored destinations, the report said.
This on-screen spotlight translated into real-world travel demand in 2025, with ixigo witnessing strong YoY growth in flight bookings to key Northeastern cities: Dimapur, Agartala, Guwahati, Imphal, and Itanagar, it said further. According to ixigo's 'The Great Indian Travel Index 2025', flight bookings to key cities in the country's North-East, including Dimapur, Agartala, Guwahati and Imphal, soared during the year. India's binge-worthy OTT hits are doing more than driving viewership - they're putting the Northeast firmly on the travel map, it added.
Japan and South Korea emerged as India's most-booked international destinations in 2025 on ixigo, the travel booking platform said on Friday. Meanwhile, Gen Z powered India's spiritual travel surge, with Maha Kumbh-led demand sending Prayagraj bookings soaring across modes. The event triggered a sharp surge in travel to Prayagraj, with Gen Z bus bookings climbing almost 20x year-on-year.
