Meta to Launch AI-Powered Smart Glasses Under Oakley Brand on June 20
Meta to launch AI-powered smart glasses under Oakley on June 20, targeting athletes with built-in cameras and smart features.
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Meta, the tech giant co-founded by Mark Zuckerberg, is preparing to unveil a new line of AI-driven smart glasses in collaboration with Oakley. The official launch is set for June 20.
Building on the momentum of its Ray-Ban Meta smart glasses, the new Oakley-branded version is expected to include similar features—integrated cameras for capturing photos and videos, as well as advanced AI capabilities. According to a report from MacRumors, the design may be based on Oakley's Sphaera model, with a camera discreetly placed at the center of the frame.
Meta appears to be targeting athletes and outdoor enthusiasts with this release, particularly cyclists and others who already favor Oakley’s performance-oriented eyewear.
The company teased the upcoming product on June 16, updating its promotional channels with the message: “The next evolution is coming on June 20.” This will mark the first time Meta integrates its smart glasses technology into the iconic Oakley brand.
As wearable tech continues to evolve, Meta’s move signals a deeper push into lifestyle and sports markets, blending AI with fashion and functionality.
