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Pinterest, VTEX tie up to expand social commerce for customers

The partnership allows customers to tap into Pinterest’s high-intent audience and make their products available for purchase to an audience that is actively planning and shopping

Pinterest, VTEX tie up to expand social commerce for customers

Hyderabad: VTEX, the composable and complete commerce platform for premier brands and retailers, has partnered with Pinterest to help consumer brands broaden their social commerce footprint and connect with more customers.

Through its commerce platform, VTEX’s 2,600 global customers can reach and engage on Pinterest, a leading destination for brands to reach online shoppers. The collaboration enables customers to seamlessly integrate their product catalogs, create Pins, and run performant shopping campaigns on Pinterest.

"With over half a billion monthly active users, Pinterest is bringing more relevant products that our users love onto its platform. Our partnership with VTEX is another way for large brands and regional customers to connect with our users who are seeking inspiration and shopping in a positive and inspiring place online,” said Matt Hogle, VP of Global Sales Organisation at Pinterest.

“At VTEX, we empower large global enterprise brands to maintain agility and deliver seamless shopping experiences from anywhere”, said Santiago Naranjo, CRO at VTEX. “With our latest social commerce partnership, VTEX plays a pivotal role in translating the inspiration discovered on Pinterest’s platform into authentic consumer connections for many of the world’s most popular brands powering their commerce experience. This will cultivate many meaningful engagements that reinvigorate organic growth and foster a vibrant community as we continue to create the best unified commerce experience.”

VTEX customers such as Whirlpool, Blaisten, and Easy are among the ear

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