PAD Group launches content venture Hotcult
PAD Group, a city-based integrated communications agency, launched its branded content venture
Hyderabad: PAD Group, a city-based integrated communications agency, launched its branded content venture, Hotcult, which aims to cultivate culture to produce distinctive human experiences that have a long-lasting influence on behaviour by focusing on culture, consumption, and commerce.
The company will operate from its offices in Hyderabad, Bangalore and Mumbai.
Whether its through television commercials, short or long-format videos, immersive digital experiences, or authentic influencer collaborations, Hotcult will enable brands to not just relate but resonate with their target audiences, driving engagement, loyalty, and business growth.