Thums Up launches 'ToofanUthao, World Cup Jao' campaign

Hyderabad Thums Up, beverage brand from Coca-Cola company, has launched ‘ToofanUthao, World Cup Jao’ campaign.

The brand’s new campaign is to ignite the cricket lovers as the official beverage partner of the ICC and also to address the inner dilemma of every cricket fan around which team will win the ICC Cricket World Cup this year.

The consumers can collect digital victory coins by scanning the QR code on Thums Up and to win the World Cup match tickets, the company said. Tish Condeno, Senior Category Director, Sparkling Flavors, Coca Cola India and South-West Asia said, “Amidst the excitement building up for the World Cup this year, the first phase of our integrated campaign ‘ToofanUthao, World Cup Jao’ embraces India’s love for cricket and empowers fans to voice their support for their favourite cricket team.