Ferrari, Qualcomm join to make smart cars
Chipmaker Qualcomm Technologies has announced a strategic technology collaboration with luxury sports car brand Ferrari that is aimed at helping accelerate the digital transformation of the carmaker.
Rome: Chipmaker Qualcomm Technologies has announced a strategic technology collaboration with luxury sports car brand Ferrari that is aimed at helping accelerate the digital transformation of the carmaker.
Qualcomm Technologies will serve as Ferrari's systems solutions provider for its upcoming Ferrari road cars, as well as a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.
"We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari," Cristiano Amon, President and CEO of Qualcomm, said in a statement. "We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis," Amon added.
Ferrari will work with Qualcomm Technologies to utilise the Snapdragon Digital Chassis to bring the latest automotive technology advancements to Ferrari road cars.