Branding helps in creating a better ecosystem and gives more coverage. The centre of attractiveness also gets maintained through such naming exercise. So, such global branding helps in creating a positive loop. It also evokes pride in the city. In this perspective, the city should have its own name and this renaming is a good exercise. This is a feel-good factor that creates the right environment for future growth
Pareekh Jain, Founder,Pareekh Consulting